Get expert insights on how commissions are changing and how top agents can prepare now.
Are commissions about to disappear for real estate agents? I see this question everywhere, from online forums to office conversations, and I get it – there’s a lot of uncertainty in the air. Over the last couple of years, agents have been debating what’s next for compensation and how to stay valuable instead of becoming just another commodity in a changing market.
My goal here is simple: cut through the noise, give you clarity, and help you make a plan so you walk into 2026 confident, not panicked. As we head into 2026, here’s what you need to know.
Commissions are no longer on autopilot. For years, commissions mostly ran on autopilot. Buyers expected one thing, sellers expected another, and agents worked within a system that rarely changed. But with recent lawsuits, settlements, and new transparency representation laws, the landscape is shifting.
I’ve talked to brokers, attorneys, and industry leaders, and the consensus is clear: commissions aren’t going away, but they’re evolving. The question now is how we communicate, negotiate, and deliver value around them.
“Commissions aren’t going away, but they’re evolving.”
Commission conversations will happen earlier. One major change is timing. With the new NAR rules, buyers are signing agreements before they even see a home. That means commission discussions can’t wait until the end, and they happen right from the start. You need a confident, no-fluff way to explain how you get paid, how representation works, and why working with you protects your clients. If you can’t explain it clearly on day one, you risk losing them immediately.
Transparency is increasing. Sellers are seeing more detailed breakdowns of commissions, and buyers are starting to compare agents just as much as homes. Transparency isn’t a threat; it actually builds trust, but only if you can clearly and consistently show your value. If your explanation doesn’t make sense to the average consumer, they’ll choose someone else who makes it simple.
Negotiation skills are more important than ever. Finally, negotiation is taking center stage. We’re moving into a market where flat fees, tiered service packages, hourly options, and traditional commissions all exist at the same time
Knowing the market, setting expectations early, and negotiating confidently will separate agents who thrive from those who struggle. Consumers will pay for skill, expertise, and protection. They also value someone who saves them time, money, and stress, but only if you clearly show that value.
Agents who refine their buyer presentations, sharpen listing consultations, and clearly communicate their value will be ready for the changes ahead. If you want help with frameworks to walk into next year prepared, just call me at 480-775-7700 or send an email to Bret@RNGAZ.com. I’m happy to guide you through this shift.
