If you're not staying in touch, another agent might be getting your referrals. Stay top of mind with these simple tips.
Are you missing opportunities as a real estate agent? Most agents are simply because they close a deal and then disappear, thinking their work is done. But in 2025, client loyalty is everything. That’s why I’m sharing what you need to know to keep your past clients engaged and turn them into your best marketing channel.
Referrals aren’t random. Referrals don’t happen by accident, and they aren’t just luck. They come from a system built on relationships, not transactions. Agents who get referrals consistently stay connected with their clients long after the deal closes, keeping themselves top of mind.
A common mistake is stopping communication once the deal is done. Clients share their experiences with friends and family, and if you’re not staying in touch, someone else will get those referrals instead of you.
Building a “client for life” system. The key is to think long-term and treat clients as clients for life. Small, consistent touchpoints like monthly emails, birthday gifts, market updates, or invitations to events make a big difference. Once you stay engaged, asking for referrals is simple. Saying, “If you know someone looking to buy or sell, would you mind sending them my way? I promise I’ll take great care of them,” consistently over time can have a significant impact on your business.
To make this process easier, I developed a full referral system that includes scripts, touchpoints, and tools to keep past clients engaged for years. Just visit bettertogetheragents.com so I can share them with you. And if you have more questions, you can reach me at (602) 502-6468 or send an email to Bret@rngaz.com. I’m happy to help.
